Advertising in your format
To advertise your business or product you need to understand that, if you know some models of advertising or successful product lunch, then, with your product it wont work. You need to have or build your model of advertising. You need to have your objectives. Start from communication objectives. How you want to be communicated. How you see your potential customer will be perceiving your communication model. How they will be communicated with you. It needs to go in line with your sales objectives. What you will be selling. How you will be selling. How your sales objectives match with communications objectives. How it all together bring that value in advertising what you set as the goal. Next step you need to plan how much money you will be spending on advertising. For free, it is possible, but with money it will works faster. You can choose various advertising models to promote your business, so plan budget for it. The message of the advertising...has to have its own strategy and it is own encapsulation or delivery. You has to know how your advert message will be seen by the customer and what actions he will be taken from it. Assumptions not always work, even if you are 100% sure what you are doing. Always check how it works and make decision from it. Next thing you need to understand in what media your advert will be in. How it will be delivered...over the text, picture, TV, radio or internet. Timing decisions also important. When and what time will be delivered affects advertising budget. And last thing...Always check what you are getting on outpput from this advertising. See how it works. Do not believe in promises. You need to see personally what results it brings for you.