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Brand identity means positioning your brand in the minds of consumers.


Brand identity means positioning your brand in the minds of consumers. For your brand to be heard and noticed in a crowded market, positioning must be unique. It is also designed to meet the rational needs and desires of people. On the other hand, brand sincerity is the fulfillment of promises made through the positioning and differentiation of this brand. The brand must enjoy the trust of consumers and keep its promises.
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