Ordinary people walking near your business can be your future customers. Why we missing so much opportunities and let these people go? We can create customers. At the beginning when someone walk near your business, they should get something emotional what makes them to look towards your side. Businesses should develop tools to foster further these look into actions. Don't expect any people to make actions in your business. You should make them to act, by stimulating through the image, strategies, personality. Make your business to connect with the customers lifestyle. Biggest mistake, when business want customer to take actions and making move. It doesn't work like that. Customer should make first move and your business environment should support it. Think how your business image can integrate into customer lifestyle. If you think you have bad customers, then think what image they see. Bad attracting bad. Think who your business attract and why it attract or not attract. Don't expect something to happen. Act.