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In business, it is traditionally believed that all relationships with consumers revolve


In business, it is traditionally believed that all relationships with consumers revolve solely around the product. Like, it’s enough to create a good product, and the rest is window dressing. However, humans are unpredictable and emotional creatures. Often, the purchase of goods is a random episode in a series of insignificant (at first glance) interactions. The manner in which the seller answered the question, or the tone of the greeting card from the company, can be a defining moment in a client’s relationship with the company.
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