People not buy your product,they buy opportunities
People buy opportunities. They buy long-term solution solvers or short term. When you sell your product you need clearly understand what problem will be solved with help of your product. The key point is here to impress potential customer to buy your product. Customer always have risk to buy product that not exactly like he want. The price to pay for your product, especially if he do not know your business, is his time and money. Customer always risk when he is new to your business, therefore to make him buy your product your business need to have benefits more than other similar businesses. To increase sales you need reduce risks, buy giving customer as strong guarantee as possible. Additionally you can provide for him verbal guarantee of product return. When business sell opportunities, they build more strongest relationship with customer, to make customer come back.