Personality of your business
Every business has personality. It is strategically important to measure how your business personality fit current environment around business. If you understand it, then it will be easy for you to interact with the potential customers and building stable customers database. If you understand your business personality you will be easy to create for your customers image of your business. It is important to create right image, because customer will comeback to your business later, remembering image of your business. If you understand personality of your business, you can give customer impression of your business. Personality understanding helps you to apply best strategy for your business, fit best people to your business and attract customers what is best for your business.