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Shifting your business vision

Over the time, the ideas around business, such as economy, culture, people preferences are shift and change. You business also need to not miss the moment to react to market changes. If you not react it will affect your business. Even if you not react, it is already reaction. Reaction to not react. need to understand what is going on around your business. Do not think that after reading some books, or watching TV you get this knowledge, instead...speak with people, but do your way. Use your metrics to see environment around your business, but not others. You will notice that in businesses around similar trends and everybody affected the same way, if they not shifting towards market change. Nobody expect to reach exact same point at the end, but business should have direction where they going, otherwise they will be easily manipulated by the environment around. Live your live, build your future.