Why customer should chose your business
When new customer discover new business and want to buy product, he usually tries to find your business difference and your competitors difference. He looks on the price comparison and quality of the service or product. Then he applies specific metrics such as specific product or specific services. After all those steps, he usually either leave or make sales. There are some percentage that he comeback later, but... To make the sale you must be different, otherwise he will not remember. In general you should stand out with your business identity like no one standing in your industry. Develop context around your business. Not standard things is remembered by many people. That way you make customers to choose you. Be different.