Your business message
People around your business should understand what about your business. From the first minute of interaction with your business people should understand what problems you solve. The proof that you can solve problem now without delay must be presented. After that you need to explain people why you can solve they problem instead of others. This message should be supported with clear benefits for people after making business with your business. Support your message with evidence of the past business performance. Only after when you pass all of previous stages you can talk about price of the services or product. And finish your message with unconditional promise.